Property Video Accuracy and Compliance Checklist

A property video can move through several hands before publication. A documented review helps prevent outdated facts, unlicensed media, altered property representation, missing disclosures, and inconsistent contact information from reaching the campaign.

#1. Source-media rights

• Confirm who owns or licenses the photos, video, floor plans, drone media, logo, music, voice, and listing data
• Confirm that the intended video, derivative, advertising, and distribution uses are covered
• Record any attribution, duration, channel, territory, or modification limits
• Do not assume that access to a listing page grants permission to reuse its media

#2. Property facts

• Verify price, status, address wording, room count, dimensions, lot, fees, taxes, dates, renovations, finishes, amenities, and availability
• Identify the approved source and reviewer for every changing fact
• Use careful wording for estimates, nearby places, views, boundaries, and future plans
• Keep open-house, incentive, and rental information easy to update or withdraw

#3. Visual representation

• Compare each generated or animated scene with the source image
• Reject movement that invents, removes, bends, stretches, or obscures a material feature
• Distinguish unit-specific, shared, neighborhood, staged, conceptual, and illustrative media
• Do not use framing, sequencing, or effects to hide a known material condition

#4. People, branding, and contact details

• Confirm permission for identifiable people, voices, avatars, and personal information
• Check agent name, brokerage, license details, phone, email, logo, and required identity treatment
• Use an approved contact destination that is monitored for the campaign
• Confirm that claims about services, experience, performance, or results are supportable

#5. Disclosures and accessibility

• Apply the AI, advertising, brokerage, MLS, property, and platform disclosures required for the use
• Review fair-housing language and targeting with the responsible organization
• Provide readable captions or equivalent text for essential spoken information
• Check contrast, text size, pacing, flashing, and the experience without sound

#6. Destination and lifecycle

• Test the listing, registration, application, or contact link
• Record every publishing destination and responsible owner
• Assign a review or expiration date
• Replace or withdraw versions when price, status, availability, event details, claims, or permissions change

#Final approval record

Keep the property identifier, version name, source assets, fact source, reviewers, approval date, publishing destinations, and expiration or withdrawal rule together. The record should make it possible to identify exactly which version was approved and where it was used.